January 31st, 2012 
Pajo It wouldn’t surprise if Tim Tebow popped up in a Super Bowl ad Sunday. Not one for a faith-based organization as he did several years ago, but for a proud brand. Knowing how some advertisers try to tap into the zeitgeist the fascination with Tebow would seem to make him an ideal candidate. And, his success took off early enough in the fall for a brand to develop a spot worthy of the big game. If Tebow continues to succeed on the field and yet fails to become a commensurate endorsement star, it would be quizzical considering how many athletes with questionable records land major deals.
Also, on Tuesday, TLC said it would produce “Preacher Wives” about the women behind the men who run congregations and hold some pretty big sway themselves. The show should have plenty of entertainment value considering the producers are also behind “The Real Housewives of Atlanta,” but EW reported some of the women step up to “sermonize.”
The show presumably won’t have an advertiser like Lowe’s making the high-profile decision to pull ads as it did with TLC’s “All-American Muslim.” Which leads to the suggestion that Tebow and a marketer like Lowe’s would do well together in an ad that preaches an uplifting tolerance angle.
From: mediapost.com
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