July 27th, 2010 
Pajo Jockey (the underwear maker) announced that pro football quarterback Tim Tebow has agreed to a multi-year contract in which Tebow will serve as a Jockey spokesperson beginning in July, 2010.
“Tim is a highly gifted athlete with a positive attitude and an admirable character,” remarked Jockey Chairman and CEO Debra S. Waller. “We at Jockey see a very bright future with Tim, and believe that he is an excellent representative for the brand. Tim is genuine, smart and driven and those qualities align well with Jockey. We look forward to building a long and collaborative relationship with him in the coming years.”
We knew Tim Tebow would become one of the most marketable athletes in the NFL – even as a rookie. In fact, his agent said so just a few months ago. Tim has the perfect image and personality to attach your brand to.
“I’m excited to represent the Jockey brand and to work with such an innovative company,” said Tebow. “I’ve long been a fan and consumer of Jockey, and think they make a quality product with a great fit. I’m looking forward to a great relationship with such a respectable company.”
Tebow will work with several of Jockey’s lines, including the Jockey “Staycool” collection, which launches in spring 2011. Tim will appear in the catalog and on tv/print ads – but don’t expect him to be sporting nothing but underwear. This deal will be similar to Michael Jordan’s with Hanes – he’ll model t-shirts … maybe boxers.
To learn more about the partnership, visit Jockey.com/Tebow.
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